大伙之家
Welcome Buddies
Category: Branding, Visual Identity, Type Design
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Client: Tencent Video
Year: 2021
Creative Director: Hefan
Art Director: Hefan, John Yao
Design: Hefan, John Yao, Deer Sheng, Ekon, Kun, Kee
Produce: Olivia Yuan
Scene production: 偶然动画
Clay Figure: 偶然动画
《大伙之家》是一档场景式真人情景年番综艺节目,以情境喜剧综艺的方式呈现。节目邀请新老朋友每周相聚,通过各种互动和游戏,展现欢笑不断、妙趣横生的故事。其核心主题是社区邻里共建和谐社区,共创美好生活,将“大伙之家”打造成年轻人向往的美好家园。
节目的一大特色是虚构了一个类似上世纪八九十年代的社区模型,整体建筑和布置,包括小卖部的食品等都在尽可能地还原,让观众尤其是特定年龄层的观众产生共鸣。节目嘉宾阵容丰富,包括蔡明、张绍刚、锤娜丽莎、刘也、许天奇、夏之光、徐志胜、姚琛、焉栩嘉、赵磊、赵让、张颜齐、周震南等。每期还会围绕特定主题邀请相关明星参与。
我们受腾讯视频委托,为节目设计了视觉规范以及主视觉。
节目的一大特色是虚构了一个类似上世纪八九十年代的社区模型,整体建筑和布置,包括小卖部的食品等都在尽可能地还原,让观众尤其是特定年龄层的观众产生共鸣。节目嘉宾阵容丰富,包括蔡明、张绍刚、锤娜丽莎、刘也、许天奇、夏之光、徐志胜、姚琛、焉栩嘉、赵磊、赵让、张颜齐、周震南等。每期还会围绕特定主题邀请相关明星参与。
我们受腾讯视频委托,为节目设计了视觉规范以及主视觉。
"Welcome Buddies" is a situational reality situational variety show presented in the form of a situational comedy variety show. The show invites old and new friends to gather weekly, and through various interactions and games, it presents stories full of laughter and fun. Its core theme is the joint construction of a harmonious community by neighbors and the creation of a better life, aiming to turn "Welcome Buddies" into an ideal home that young people yearn for.
One of the show's major features is the creation of a community model similar to that of the 1980s and 1990s. The overall architecture and layout, including the food in the grocery store, are all restored as much as possible to evoke resonance among the audience, especially those of a certain age group. Each episode of the show is usually divided into two parts: playing games and improvisational performance. The show boasts a rich lineup of guests, including Cai Ming, Zhang Shaogang, Chui Na Lisa, Liu Ye, Xu Tianqi, Xia Zhi Guang, Xu Zhi Sheng, Yao Chen, Yan Xu Jia, Zhao Lei, Zhao Rang, Zhang Yanqi, and Zhou Zhen Nan. Each episode also invites relevant stars around a specific theme.
We were commissioned by Tencent Video to design the visual standards and the main visual for the show.
One of the show's major features is the creation of a community model similar to that of the 1980s and 1990s. The overall architecture and layout, including the food in the grocery store, are all restored as much as possible to evoke resonance among the audience, especially those of a certain age group. Each episode of the show is usually divided into two parts: playing games and improvisational performance. The show boasts a rich lineup of guests, including Cai Ming, Zhang Shaogang, Chui Na Lisa, Liu Ye, Xu Tianqi, Xia Zhi Guang, Xu Zhi Sheng, Yao Chen, Yan Xu Jia, Zhao Lei, Zhao Rang, Zhang Yanqi, and Zhou Zhen Nan. Each episode also invites relevant stars around a specific theme.
We were commissioned by Tencent Video to design the visual standards and the main visual for the show.