鞋圈共振
Typeface Design for Nike Sneaker Attack 2021
Category: Type Design
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Client: Nike
Year: 2021-2022
Typeface: Hefan, Ekon
Graphic: Golden Studio
对于每位球鞋爱好者来说,从第一双到第N双,每一双Sneaker都是对球鞋文化热爱与追逐的证明。耐克鼓励每位球鞋爱好者用热爱发声,用自己的性格和方式赋予球鞋“自己”的模样。为此,耐克在北京举办“鞋圈共振”活动,传递浓厚的鞋圈氛围,激发更多年轻一代对球鞋文化的热爱,并鼓励他们去定义球鞋文化的未来。以球鞋为纽带,无论你热爱哪个领域:滑板、街舞、篮球、音乐、艺术、时尚,都可以在“鞋圈共振”的平台,为鞋圈注入新灵感,从而赋予球鞋文化更多魅力。
我们在 2021年-2022 年为耐克“鞋圈共振”活动提供中文字体设计服务。
我们在 2021年-2022 年为耐克“鞋圈共振”活动提供中文字体设计服务。
For every sneaker enthusiast, from the first pair to the Nth pair, each sneaker is a testament to their love and pursuit of sneaker culture. Nike encourages every sneaker lover to speak up with their passion and to give sneakers their own unique look through their personality and style. To this end, Nike held the "Nike Sneaker Attack" event in Beijing to convey a strong sneaker culture atmosphere, inspire more of the younger generation to love sneaker culture, and encourage them to define the future of sneaker culture. With sneakers as the bond, no matter which field you love - skateboarding, street dance, basketball, music, art, fashion - you can inject new inspiration into the sneaker circle on the platform of "Sneaker Circle Resonance," thus giving sneaker culture more charm.
We provided Chinese font design services for Nike's "Nike Sneaker Attack" event from 2021 to 2022.
We provided Chinese font design services for Nike's "Nike Sneaker Attack" event from 2021 to 2022.