科比和他的 “曼巴精神” 激励了无数人以 “热爱”、“乐观”、“坚韧”、“决绝” 和 “⽆畏” 的态度不断提升自我挑战极限。耐克陆续推出一系列致敬 “曼巴精神” 的内容，用真实的故事讲述“曼巴精神”是如何影响和激励人们，甚至变成他们自己的一部分。也许，“曼巴精神” 早已不只属于科比或是仅限于篮球。因为科比，更多的人敢于在生活中大胆追逐梦想成为了更好的自己；因为他们，“曼巴精神”也将不断传承恒久不熄。

我们受耐克邀请，为此次 Campaign 设计了一系列简洁但充满能量的字体。

Kobe and his "Mamba Mentality" have inspired countless people to continuously improve themselves and challenge their limits with an attitude of "passion," "optimism," "resilience," "determination," and "fearlessness." Nike has successively launched a series of tributes to the "Mamba Mentality," using real stories to show how it has influenced and inspired people, even becoming a part of them. Perhaps the "Mamba Mentality" is no longer just about Kobe or confined to basketball. Because of Kobe, more people have dared to boldly pursue their dreams in life and become better versions of themselves; and because of them, the "Mamba Mentality" will continue to be passed down and remain ever-burning.

We were invited by Nike to design a series of simple yet energetic fonts for this campaign.