2021 年 3 月，耐克正式发启“按你的来”项目，推出女生专属运动体验活动，丰富的训练课程，引发共鸣的达人运动故事，以及科技加持的全新耐克女子装备。主题“按你的来”不仅充分诠释了耐克激励女性通过运动发掘个人潜能，也表达出耐克坚信运动能让女性收获美好，世界也将变得更好的愿景。

In March 2021, Nike officially launched the "Empower" project, introducing exclusive sports experience activities for women, a variety of training courses, inspiring stories of sports influencers that resonate with the audience, and new Nike women's gear enhanced by technology. The theme "Empower" not only fully interprets Nike's motivation for women to discover their personal potential through sports but also expresses Nike's belief that sports can bring women happiness and make the world a better place.