与自然相生
Tagline Design for Woolmark Campaign
Category: Type Design
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Client: The Woolmark Company
Creative Agency: Mother Shanghai
Year: 2023
Design Director: Hefan
Designer: Kee, Hefan
我们受创意公司Mother Shanghai邀请，为客户The Woolmark Company 设计宣传主标语字体。
The Woolmark Company 于世界地球日推出“美丽诺助巢计划”，携手独立艺术机构——不止艺术，在云南老君山自然保护区打造承载羊毛助巢材料的环保艺术装置，让在此栖居的上百种野生鸟类构筑温暖巢穴，让美丽诺羊毛始于自然，重回自然。传递人类和动物，皆于自然共生的理念。
The Woolmark Company 于世界地球日推出“美丽诺助巢计划”，携手独立艺术机构——不止艺术，在云南老君山自然保护区打造承载羊毛助巢材料的环保艺术装置，让在此栖居的上百种野生鸟类构筑温暖巢穴，让美丽诺羊毛始于自然，重回自然。传递人类和动物，皆于自然共生的理念。
We were invited by the creative agency Mother Shanghai to design the main promotional slogan font for the client The Woolmark Company.
On World Earth Day, The Woolmark Company launched the "Merino Wool Nesting Initiative," in collaboration with the independent art institution Not Just Art, to create an eco-friendly art installation in the Laojun Mountain Nature Reserve in Yunnan. This installation provides nesting materials made from Merino wool for the hundreds of wild bird species residing there, allowing them to build warm nests. It highlights the concept that Merino wool, originating from nature, returns to nature, conveying the idea that both humans and animals coexist with nature.
On World Earth Day, The Woolmark Company launched the "Merino Wool Nesting Initiative," in collaboration with the independent art institution Not Just Art, to create an eco-friendly art installation in the Laojun Mountain Nature Reserve in Yunnan. This installation provides nesting materials made from Merino wool for the hundreds of wild bird species residing there, allowing them to build warm nests. It highlights the concept that Merino wool, originating from nature, returns to nature, conveying the idea that both humans and animals coexist with nature.