跑者永不毕业
Runners Never Graduate

Category: Apparel  
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Client: Xtep, Blacktoes
Year: 2022
Design: Hefan
Photography: Min Huang

在中国人的成长过程中,校园是我们第一次接触跑步的地方。因为体育课,体能测试,中考,我们被迫开始跑步,这也导致了很多人在一开始就不喜欢这项枯燥无聊的运动。 当我们逐渐长大,离开校园,进入社会,很多人又重新回到了跑步这项运动中来,并且沉迷其中。你可以在学校里学习到语数外政史地,但是跑步可以教会你在课堂上学不到的东西。跑步就像一间永不完结的课堂,你可以随时离开,也可以随时回来,跑者永不毕业。

这是我们与 blacktoes 合作的第一个项目,我们负责了平面设计,字体设计和图形设计,帮助 blacktoes 重新定义了Neo-Viantge的校园风格。

The high school campus is the first place where Chinese kids meet running, but PE classes and physical examinations forced them to start running, so lots of people hated running at first.When people grow up and leave campus, many of them gradually back to running and become addicted to it. You can learn all subjects in school, but running can teach you what we can’t learn in the classroom.Running is a lesson that never ends, runners never graduate.

This is our first project with blacktoes®️, We are responsible for all graphic design including lockup, fonts, icon etc.

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