Runners Don’t Care

Category: Branding, Visual Identity, Type Design 
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Client: Blacktoes
Year: 2024
Art Direction: Hefan
Design: Hefan
Photography: Jedi Zhou

当跑者认定了目标,他们就不惜一切代价。无论马拉松需要什么,跑者都不在乎。这是 blacktoes 送给上海以及奔跑在上海大街小巷的跑者的一份礼物。

我们负责此次创意企划的所有设计,从字体设计到落地海报,从产品包装到活动周边。在上海马拉松期间,我们也帮助 blacktoes 落地了品牌的第一个 POPUP。
Whatever the marathon takes, runners don’t care. A love letter to Shanghai and runners who live in the city. 

We‘re tasked on the visual identity and worked on the design(basically everything). Also help blacktoes to land their first POPUP store during the 2024 Shanghai Marathon weekend.
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