屋盒包装设计
Roof Stacking Box Packaging Design

Category: Packaging, Type Design
Client: AutomataWonderland 机巧屋
Design Studio: 饭和设计
Art Director: hefan
Design: Kun, Hefan, Kee
Year: 2025
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2025 Award 360° BEST 100


     

“屋盒”是由机巧屋出品的一款可自由组合堆叠的木质收纳家具,其独特的房屋造型是产品的核心特征。此次包装设计,我们将这一特征延伸至视觉表达,提炼“屋顶”的轮廓图形,将其贯穿于包装的图形与字体编排设计中,突出产品特点。包装主体材质选用质朴的瓦楞纸,其天然的肌理与产品本身的木质感受相得益彰,产品包装设计从内到外和谐统一。
"Roof Stacking Box" is a modular, stackable wooden storage furniture piece from Automata Wonderland, distinguished by its iconic house-shaped silhouette which forms the core of its product identity. For its packaging, we translated this defining feature into a visual language by extracting the distinctive "roof" outline and integrating it as a recurring graphic and typographic motif—ensuring the product’s character remains central throughout the design. The packaging primarily uses rustic corrugated cardboard, whose natural texture complements and enhances the tactile wooden quality of the product itself, resulting in a seamless and unified experience from the inside out.
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