我在舞台在
Own The Floor
Category: Type Design
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Client: Nike
Year: 2022
Design Director: Hefan
Design: Hefan, Ekon
每个街舞舞者都向往拥有一个舞台,向往成为聚光灯下的焦点。然而,舞台的定义并非字面上的狭窄,舞台本因舞者而生。只要舞出自己风格,舞出光芒,用舞蹈吸引住人们的目光,用舞姿让人驻足,就能造就属于自己舞台。为了鼓励更多人用街舞表达自我,耐克携手国内九家热门街舞工作室,在北京、上海、广州、深圳、成都等各大城市中陆续开展2022年耐克“聚光灯舞社”线下活动,鼓励更多舞者站上“舞台”,开启一段别样的街舞之旅。
我们为此次活动设计了字体标识。
我们为此次活动设计了字体标识。
Every street dancer aspires to have a stage and to be the focus of the spotlight. However, the definition of a stage is not limited to its literal narrowness. A stage is essentially created for dancers. As long as one dances with their own style, shines through their moves, captures people's attention with their dance, and makes people stop and watch, they can create a stage of their own.
To encourage more people to express themselves through street dance, Nike has partnered with nine popular domestic street dance studios to successively launch the 2022 Nike "Spotlight Dance Club" offline activities in major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu. This initiative aims to inspire more dancers to step onto the "stage" and embark on a unique street dance journey.
We designed the font logo for this campain.
To encourage more people to express themselves through street dance, Nike has partnered with nine popular domestic street dance studios to successively launch the 2022 Nike "Spotlight Dance Club" offline activities in major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu. This initiative aims to inspire more dancers to step onto the "stage" and embark on a unique street dance journey.
We designed the font logo for this campain.