耐克跑百巷中文字标
Nike Run Hai Lane Chinses Logotype

Category: Type Design  
-
Client: Nike
Year: 2022
Design: Hefan

耐克跑百巷(Run Hai Lane)旨在打造一个让跑者不断创造并诉说故事的人文社区,成为所有跑者上海的家。跑百巷坐落于上海市静安区西康路,靠近苏州河畔、静安雕塑公园、外滩等热门跑步圣地。“百巷”取自沪语“白相”的谐音,寓意在上海的巷弄里探索跑步的乐趣。耐克希望以跑百巷为平台,以更为互动的形式,与跑团及跑步爱好者一起共建上海跑步文化,将跑步融入大众的生活方式。
Nike Run Hai Lane aims to create a cultural community where runners can continuously create and share stories, becoming a home for all runners in Shanghai. Run Hai Lane is located on Xikang Road, in the heart of Shanghai's Jing'an District, close to popular running spots such as Suzhou Creek, Jing'an Sculpture Park, and The Bund. The name "Hundred Lanes" is a phonetic play on the Shanghainese word "bai xiang," which means "to have fun," symbolizing the joy of exploring running in the alleyways of Shanghai. Nike hopes to use Run Hai Lane as a platform to interactively build Shanghai's running culture with running clubs and enthusiasts, integrating running into the lifestyle of the general public.
Back
Copyright © 2025 Rice Together Design. All rights reserved