下站东单
Next Stop Dongdan
Category: Branding, Type Design
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Client: Jordan Brand
Year: 2020
Design: Hefan
2020 年，Jordan品牌度联手中国街球传奇吴悠对东单篮球比赛这项传统赛事进行全方位升级，并将名字更新为“下站东单”。
我们受 Jordan 品牌邀请为“下站东单”提供品牌设计。“下站东单”新标识的设计灵感主要来源于“東单”二字，其写法酷似篮球场的地板线布局。同时，繁体汉字 “東” 和简体汉字 “单” 的主体结构又演化为两个紧密相扣的篮球，独特的中国文化演绎出东单与篮球运动不可分割的紧密联系。
我们受 Jordan 品牌邀请为“下站东单”提供品牌设计。“下站东单”新标识的设计灵感主要来源于“東单”二字，其写法酷似篮球场的地板线布局。同时，繁体汉字 “東” 和简体汉字 “单” 的主体结构又演化为两个紧密相扣的篮球，独特的中国文化演绎出东单与篮球运动不可分割的紧密联系。
In 2020, Jordan Brand teamed up with Wu You, the legendary Chinese streetball figure, to comprehensively upgrade the traditional Dongdan Basketball Tournament and renamed it "Next Stop Dongdan."
We were invited by Jordan Brand to provide brand design for "Next Stop Dongdan." The design inspiration for the new logo of "Next Stop Dongdan" mainly comes from the characters "Dongdan." Their writing style resembles the layout of the basketball court's floor lines. Meanwhile, the main structures of the traditional Chinese character "Dong" and the simplified Chinese character "Dan" have evolved into two closely interlocked basketballs. This unique Chinese cultural interpretation highlights the inseparable connection between Dongdan and basketball.
We were invited by Jordan Brand to provide brand design for "Next Stop Dongdan." The design inspiration for the new logo of "Next Stop Dongdan" mainly comes from the characters "Dongdan." Their writing style resembles the layout of the basketball court's floor lines. Meanwhile, the main structures of the traditional Chinese character "Dong" and the simplified Chinese character "Dan" have evolved into two closely interlocked basketballs. This unique Chinese cultural interpretation highlights the inseparable connection between Dongdan and basketball.