少年行
My Youth
Category: Branding, Visual Identity, Type Design
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Client: Tencent
Year: 2023
Art Director: Hefan
Design: Kun, Hefan, Ekon
《少年行》是腾讯视频播出的一档沉浸式新中式少年青春成长节目。 节目召集了24位各有所长、热爱传统文化的少年们齐聚凌云学院,他们将通过对传统文化的学习、体悟以及表达,打造出具有传统文化属性的潮流融合舞台。节目旨在探索传统文化和现代潮流舞台的结合,让传统文化持续有生命力的存在在年轻人喜欢的舞台上。
我们为《少年行》设计了完整的节目包装视觉系统。
我们为《少年行》设计了完整的节目包装视觉系统。
“My Youth” is an immersive New-Chinese youth growth program broadcast on Tencent Video. The show gathers 24 talented teenagers who love traditional culture at Lingyun Academy. They will create trendy fusion stages with traditional cultural attributes through learning, experiencing, and expressing traditional culture. The program aims to explore the combination of traditional culture and modern trendy stages, ensuring that traditional culture continues to thrive on stages that young people love.
We designed a complete visual packaging system for “My Youth”.
We designed a complete visual packaging system for “My Youth”.