Long Distance Runner

Category: Apparel, Type Design  
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Client: Blacktoes
Year: 2024
Art Direction: Hefan
Design: Hefan
Photography: Haoqi

如果生活是一场马拉松,我们每个人都是踏上漫漫路途的长路跑者。每逢年底,我们都习惯回顾过去自己走过的路,以及展望即将开启的路途。blacktoes 将第一个假日系列献给每一位脚踏实地,不畏远途的人们。作为设计合作伙伴,我们负责了视觉形象,美术方向和平面设计。
If life is a marathon, we’re all Long Distance Runner. Holiday season is the best time to pause and look back on the journey you’ve gone through this year. So we launched our first holiday collection to spotlight those willing to take distance for chasing something meaningful. As the design partner, we mainly worked on visual identity, art direction and graphic design.
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