耐克高校街舞联赛
Logotype Design for Nike College Street Dance

Category: Type Design  
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Client: Nike
Year: 2023
Design Director: Hefan
Designer: Kun, Hefan

2023年,耐克举办了首届耐克高校街舞联赛,这是耐克专为大学生街舞爱好者开创的赛事,旨在为渴望拥有自己专属舞台的高校舞者,提供表达自我和展现社群风采的机会。耐克还将通过推出最新一季街舞专属系列产品,开展聚光灯舞社线下活动,邀请精英舞者开设大师课等方式,激励所有年轻舞者,推动全国街舞文化的发展。

我们为首届耐克高校街舞联赛设计了中文字标,以及多种应用组合。
In 2023, Nike held the first-ever Nike College Street Dance League, an event specifically created by Nike for college students who love street dance. It aims to provide college dancers who long for their own stage with the opportunity to express themselves and showcase the style of their communities. Nike will also inspire all young dancers and promote the development of street dance culture nationwide by launching the latest season of street dance - dedicated products, conducting offline activities for spotlight dance clubs, and inviting elite dancers to hold master classes.

We designed the Chinese logotype for the first Nike College Street Dance League, as well as various application combinations.
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