沸腾校园
Boiling Campus
Category: Branding, Visual Identity, Type Design
-
Client: Tencent Video
Year: 2022
Art Director: Hefan
Designer: Kun, Hefan, Ekon
《沸腾校园》是一档全国高校社团竞演节目,节目以最具青春共鸣的社团文化为载体,以展现当代大学生鲜活面貌和年轻态度为目标,以各大高校舞蹈社团追逐集体荣誉为叙事主线,讲述了一个为梦而战、为爱沸腾,具备大众共鸣的青春校园故事。我们受腾讯视频委托,为节目设计了视觉规范。
Boiling Campus is a national college club performance competition program. The program uses the most youthful and resonant club culture as its carrier, aims to showcase the vibrant appearance and youthful attitudes of contemporary college students, and takes the pursuit of collective honor by dance clubs from various universities as the main narrative thread. It tells a story of youth on campus that resonates with the masses, about fighting for dreams and boiling with love. Commissioned by Tencent Video, we have designed the visual specifications for the program.