机巧屋
Automata Wonderland
Category: Branding
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Client: Automata Wonderland
Year: 2022
Art Director: Hefan
Designer: Hefan, Kee
机巧屋是由机巧艺术家俞宸睿创立的机巧艺术工作室,工作室从机巧装置出发,分享生活灵感,创作机巧装置作品,努力让生活变得好玩。我们受俞宸睿委托,为机巧屋设计品牌视觉系统。工作内容包括对标识的优化设计,图形、色彩、字体的规范以及包装设计,此外,我们还为机巧屋设计了社交平台传播视觉规范。
Automata Wonderland is a automata art studio founded by the automata artist Yu Chenrui. Starting from automata devices, the studio shares inspirations from life, creates automata device works, and strives to make life more fun. Commissioned by Yu Chenrui, we have designed a brand visual system for Automata Wonderland. The work includes the optimization of the logo design, the standardization of graphics, colors, and fonts, as well as packaging design. In addition, we have also designed visual specifications for social media communication for Automata Wonderland.