新年露一手
Show your skills in the New Year

Category: Typography  
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Client: Rild Rift, Tencent 
Year: 2023
Design Director: Hefan
Designer: Kee, Hefan

虎夹虎威玩具包装的灵感来自创作者俞宸睿的机巧装置作品《武松打虎》,它像是一盒复古连环画套装,充满了趣味和传统故事的年代感。我们希望通过复古的包装材质,有趣的开盒方式,为消费者带来儿时获得惊喜的体验感。瓦楞纸的叠加组合,模拟了木块的质感,产品嵌入在瓦楞卡槽内,是为了呈现玩具脱胎于木块的形式。此外,标题字体设计与内容编排还原了复古画册的特点,也结合了有趣的编排设计。
The packaging of the Tiger clip and tiger toy is inspired by the ingenious installation work "Wu Song Fights the Tiger" by the creator Yu Chenrui. It is like a box of retro comic book, full of fun and nostalgia of traditional stories. We want to give consumers the surprise experience of childhood through retro packaging materials and entertaining ways to open the boxes. The overlapping combination of corrugated paper simulates the texture of wooden blocks. The product is embedded in the corrugated card slot to present the toy as being born out of wooden blocks. In addition, the title design and text layout restore the characteristics of retro albums and also incorporate interesting layout design.
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